We firmly believe that innovations are not big or small but happen on a daily basis through a creative mind. At Swiss Arabian Perfumes Group, the culture of innovation touches every business function and activity.

At Swiss Arabian Perfumes Group, innovation is more than new product development; it is about identifying opportunities for improving productivity and quality of existing products and increasing the value proposition through continuous research, development and commercialization of new products.

To unlock the potential for innovation in our employees, we have evolved a unique best practice in knowledge management and deployed the best resources for learning using best in class resources. Every fruitful idea, whether big or small is evaluated, developed for deployment and rewarded.